I’ve been doing this stuff for a long time. It hasn’t always been easy, and as my livelihood have often been dependent on the outcome of a presentation, occasionally it has been flat-out terrifying. But I figured it out, and have had far more wins than losses. Of course as technology evolves, the audience needs and wants change, and as the easy and immediate access to information continues to explode, I am constantly figuring-out and learning about presentations.
But I do believe a few things remain constant – Here are three of them…
1. Yes please.
If I’ve learned anything about presenting, it’s this… The goal of any presentation – visual, audio, or kinesthetic – is to convince, persuade, or gain approval for an idea, movement, product, brand, or sales proposal. Even if the goal is to get a ‘no’, achieve this, and you’ve got a ‘yes’.
2. No need to re-invent the wheel.
Even the best presenters, with the best presentations, occasionally crash and burn. It requires experience, creativity and practice. The good news is that there are well-tested rules and guidelines to improve the odds, which when used make all the difference. And these are not difficult to learn, or apply.
3. There are hidden presenters in all of us.
Presentations are an extremely powerful business tool, which is why hundreds of thousands are given each day. Unfortunately most are poorly executed, resulting in missed opportunities, and wasted time and money. The good news is that I believe each and every one of us is already equipped with the tools – creativity, rational thought, the ability to communicate, laugh, share ideas – to become a great presenter. The trick is to unleash these. And a little training, coaching and practice, makes a world of difference in doing so,