Each day, we’re hammered with hundreds, if not thousands of messages (A) Fortunately our brain decides what to keep and what to throw-out by filtering and limiting (B) how much we process and retain in our short-term memory – which can only hold so much for a limited amount of time. If the information is important enough to us, it is transferred to the long-term memory (C) where it can be retained for years, and in some cases, for the rest of our lives.
This is what Presenters want—for their message to enter the long-term memory of their audience, where it can be retained and recalled, and thought and positively talked about. The best way to help ensure this is through a strong emotive connection, or experience, something with which we are all familiar.
Usually we have an experience when encountering and observing something in a personal and engaging manner (and acquire a certain amount of knowledge as a result of it). The more emotionally involved we are, the more we retain. For example, we know that when exposed to shocking or disturbing occurrences, we are able to remember them for years. The same applies for highly enjoyable experiences. In short it can be said that long-term memory—precisely where we want our presentation messages to be retained—is helped by encountering well-defined experiences.
The are few reasons why this can’t be done in a presentation, and we’ll show you why and how…