Most of the time we don’t get a second chance to create a first impression. Usually this impression is a visual one – the way something looks. However, because it’s subjective, it can mean different things to different people. Having said that, in the case of presenting (when using visual aids) there are some simple researched, and tested, design/layout rules anyone can learn and apply.
Fortunately enough the basics are not difficult to comprehend, and even a person claiming to be ‘uncreative’ can use them to make a great impression. And a lasting one.
Presentography suggests the use of no more than four or five of these rules – that’s all – which we explore and discuss during my workshop and coaching sessions, including why good visual design is not only important for that ‘first impression’, but very much part of helping to communicate a message – quickly and simply.
Best of all, most attendees will be able to use them almost immediately, no matter what visual format they use for presenting – PowerPoint, Keynote, Prezzi, flip-charts, napkins, whiteboards, etc…