W.O.M. & Angela – a powerful presentation tool…

We don’t need research or analytics to know W.O.M. (word-of-mouth) counts. Not if your are alive and in business. Certainly in our wired and highly connected world, it’s more important than ever.

Here’s an example: So Angela (Boland), a mom at my daughter’s school, approaches me at an event, and asks if I’d be interested in ‘joining’ Rocket Fuel a company for whom she works.

I told her I wasn’t. So she jumps up and down a little and squeals, “OMG, are you kidding me? This place is awesome to work for!” I’m polite, but still not interested. So she whips out her iPad, and next thing I know, she’s showing me Rocket Fuel’s website. Her enthusiasm and insistence are contagious, and scrolling through the various roles they require, I mention I’d only be interested in ‘Sales Training’. She beams and trots off, promising me over her shoulder she’ll ‘look into it’.

Here’s the thing though, this exchange tales place in front of a Managing Partner of a hot-shot Bay Area based Tech business, and a leading Silicon Valley Software Designer (both clients of mine) who, intrigued by Angela’s fervor, hit their smart-phones to check-out the company.

So, just like that, three people are now not only aware of this organization, they have a positive impression of it, and all a bit curious. (Enough so to have both guys ask me to ‘look into’ whether they should consider its services.)

My long-winded point is this: It’s not just your customers who spread the word (positive or negative) but your employees – and organizations who take the time to get past the jargon and clichés to ensure their folks are happy and motivated, will have people who can’t help but talk – or present – positively about it, and these cheerful souls will work hard to keep it that way.

Best of all, with this type of presentation there’s no need for a slide-deck.

Go Angela. Go Rocket Fuel!

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Speed is essential…

Getting your products to market quickly and efficiently has always been an important criteria for marketers. All too often though this is flummoxed by excessive process, analysis, and too many ‘decision-makers’.

On the other hand there are organizations like this one who recognized a ‘choke-point’ in a client’s business, came up with a quantifiable solution, developed it, and begun beta-testing in three stores of their client’s huge retail chain group — all within eight days.

Better still, within ten days, they’d found other interested retail organizations, and, wham, they’re into it.

Marketing special forces at their best! And I’m delighted to have been involved!

 

 

 

 

 

 

 

 

 

 

Thanks for the invitation…

Of the many ‘Meet-ups’ I attend, the Silicon Vally Marketing Leadership Forum is one of my favorites, and I’m honored to have been invited to share my thoughts…


 

Really? Is it that time again…?

And so the momentum grows…

As the world becomes more complex, the value of ‘simplification’ (not to mention clarity and communication) continues to grow. Without a doubt, one of the best ways to do this is via ‘stories’. Too many organizations remain entrenched in data, puffery, specifications, features and benefits, while sitting on top of a plethora of engaging and memorable stories that would enhance their business. Fortunately, this is changing.

See what Coke has to say about this…

 

 

…and this is what I had to say about this several years ago…

A master storyteller

Ken Burns: On Story from Redglass Pictures on Vimeo.

Where good ideas come from…

Brilliant in its simplicity…

This takes only a minute or two to go through. It’s worth it…

Thank you Coca-Cola.

Thanks Coke for allowing us to take a brief, fresh, look at the world…

Simple, sensible, and worth a quick look…

5 Things Every Presenter Needs To Know About People from Weinschenk on Vimeo.